VitrA
Corporate Profile
The Eczacıbaşı
Group Profile
Founded in 1942, Eczacıbaşı is a leading Turkish industrial group with thirty-
nine companies, over 12,300 employees and a combined net turnover of TL 8.8
billion in 2018.
Eczacıbaşı’s core sectors are building products, consumer products and
healthcare. The Group is also active in information technology, natural
resources, and property development. In Turkey, Eczacıbaşı is the market
leader in most of its businesses with some of the most effective distribution
networks in the country for building products, pharmaceuticals, and fast-moving
consumer goods. Globally, Eczacıbaşı has established itself among the world’s
top providers of bathroom and tiling solutions for homes and commercial
venues with its VitrA, Burgbad, Villeroy & Boch (tiles), and Engers brands. It is
also a major exporter of tissue paper, electronic smart cards and industrial raw
materials such as clay and feldspar.
International partnership is a central component of the Eczacıbaşı Group’s
growth strategy. Eczacıbaşı has three international joint ventures and a number
of cooperation agreements with major global businesses; these agreements
are all founded on the principles of long-term mutual benefit and sustainable
business practices.
The Eczacıbaşı Group’s mission is to be a pioneer of modern lifestyles that are
healthy, high quality and sustainable. The Group accordingly encourages each of
its companies to surpass established standards and raise consumer benchmarks
in product and service quality. Through sponsorship and responsible corporate
practices, it also promotes social and economic development that nurtures
cultural and scientific activity, protects the environment, and preserves scarce
natural resources.
Eczacıbaşı means chief pharmacist in Turkish; this honorary title was conferred
upon the father of the Group’s founder at the turn of the century in recognition
of his commitment to improve the health and well-being of his community, and
was subsequently adopted as the family surname.
Corporate Profile
7
Eczacıbaşı Group
Building Products
• Sanitary ware
• Taps and mixers
• Ceramic tiles
• Bathroom furniture
• Kitchen furniture
and accessories
• Washing area solutions
• Concealed cisterns
Consumer Products
• Tissue paper products
• Wet wipes
• Cosmetics
• Personal care products
• Baby care products
• Household cleaning
products
• Away - from - home
cleaning and food
products
Healthcare
• Rx drugs
• Non - Rx products
• Hospital supplies
• Radiopharmaceuticals
and active ingredients
JV Partners
• Bozlu Grup (Turkey)
Natural Resources
• Industrial minerals
• Metallic mines
Other Products
and Services
• Property development
and facility management
• Smart cards
• Foreign trade
JV Partners
• Giesecke & Devrient
(Germany)
• İş REIT (Turkey)