Patrizia Moroso uses these words to describe you:

"Edward has the eyes of a photographer, the sensi-

bility of a musician and the power of an architect". Do

you agree?

EVV: Totally, it is the best compliment I ever

got and even more special coming from a person like

Patrizia, one of the leading figures in the design

industry.

Going back to the characteristics of your designs, has

nobody ever told you that your work might bear a cer-

tain connection to the brilliant Barcelona architect,

Antonio Gaudi, noted for being the leading figure of

the modernist movement, with a large presence of

geometric and floral shapes in his creations? Or do

you see yourself closer to other designers or artistic

influences?

EVV: In use of material I can understand the

comparison, but in shape and the use of pattern he is

far more organic than I am. Also, my decorations al-

ways have a function and are related to one of the nine

keys. When I use patterns it is to create layers, depth

and connection to architecture and global cultures.

You have designed everything from sofas and arm-

chairs, lamps, poufs and side tables to wallpaper

patterns for leading firms such as Baccarat, Moroso,

L’Oreal, Moooi, Bisazza, or Swarovski. What would you

like to design that you have not done yet?

EVV: A luxury sailing yacht with the inspira-

tion of the past and the comfort of the future.

How does a designer like you keep yourself from running

out of imagination for creating new objects and new con-

cepts? What is the trick for coming up with new ideas?

EVV: I believe it is staying interested in what-

ever you do, whatever you do, see, and experience.

You need to be open-minded.

INTERVIEW

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