ZUCCHETTI GROUP

HISTORY

Un mondo - bagno che trasla dal piano della funzione

a quello della sensazione e della seduzione, dando vita ad

una delle più interessanti ed eclettiche proposte proget-

tuali nel settore.

Il 2019 segna una nuova svolta con la definizione

di Zucchetti Group e la direzione artistica di Matteo Fiorini

con Studio Lys. Il gruppo nasce per rappresentare istituzio-

nalmente e congiungere i due marchi Zucchetti e Kos con

l’intento preciso di esaltarne le specificità, spingendo sulla

loro complementarietà e differenza.

With nearly a century of experience behind them and a new

experimental phase on the horizon: as the Zucchetti brand nears its

100th birthday, it strengthens its history and institutional identity by

renewing and sharpening its design direction and image. Inside the

new Zucchetti Group, the Zucchetti and Kos brands will be distinct

yet complementary—continuing to operate with decision, character

and quality in the world of bathrooms and wellness, while increasing

the diversity of languages and forming new collaborations with the

design field.

Zucchetti’s story first begins back in 1929, with a small

foundry in Valduggia (Piedmont) set up by Alfredo Zucchetti. Today

the Zucchetti Group is led by the third generation, Elena and Carlo,

with cousins Marco and Paolo Zucchetti. The group holds a large and

advanced production plant, covering a total surface of about 30,000

square metres, employing 200 people and manufacturing 600.000

articles every year.

The basic values of Zucchetti have always been innovation,

design, and quality: the essential cornerstones that have guided

the firm throughout its history. After an early phase manufacturing

industrial valves and fittings, in 1950 the factory is converted to

produce chrome sanitary taps. In the early 1950s the firm brings in

Mario and Luciano Zucchetti, Alfredo’s sons. Mario, president and en-

lightened entrepreneur goes on to lead the company for nearly fifty

years. He steers the company towards, technological and commer-

cial advancement and major production development: he completes

the large new headquarters in Gozzano (Novara) which he equips

with advanced manufacturing facilities, he exhibits the brand at the

Milan trade fair and then, one by one, at all the other most important

international trade fairs. Mario also opens the first Zucchetti export

office, to conquer international markets engaged in the post - war re-

construction. The first significant overseas contracts come in 1958:

Canada and Australia (among the others) become important new

markets for the firm.

The seventies see the company start its own path in the

world of design. Mario Zucchetti strongly believed in the importance

of the design image of any product, as a synthesis of innovative tech-

nical and aesthetic values. He decides to call in Studio Nizzoli for the

first single - lever mixer produced in Italy.

In the eighties, Zucchetti enters the world of communication,

both on television and in the press, with the aim of building a strong,

recognised brand. The company has never abandoned this course

because it is fully aware of the importance of conveying its values

and excellence through several communication channels.

With the turn of the century, the bathroom moves centre - stage,

reflecting changes in society and culture as taste evolves in line

with consumer sensitivity and the bathroom becomes the “bathing

room”. Attentive to changing sociological and man - made aspects,

Zucchetti is one of the first to believe in investments in increasingly

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