VitrA

Corporate Profile

It’s All About Inspiration

17

Claudio Bellini

It’s All About

Inspiration

Arik Levy

Christophe Pillet

Terri Pecora

It begins with questions. Questions posed by the design discipline. Questions

to establish new requirements, specific social values, developing tastes, and

determine unexplored avenues. Improve user experiences. Enhance the

cleaning ritual. Then, and only then, does design research takes off. Essential

to its focus is long-lasting relationships with the visionaries who translate the

answers into bathrooms to cherish: the designers.

It’s about creating a whole new bathroom experience. VitrA’s in-house design

team works with acclaimed industrial designers from around the world.

Not only does the collaboration with these top talents improve product

functionality with an eye towards sustainability, but it also introduces an

entirely original range of attractive choices for the bathroom and beyond.

VitrA is renowned across the world for refined aesthetics, a commitment that

has been recognised by many of the world’s most prestigious design awards

over the years. Sixty per cent of the products that have won world famous

design and innovation awards like the EDIDA, Design Innovation, Design Plus,

Good Design, Iconic Awards, Interior Innovation, iF, Plus X, Red Dot,

and Wallpaper is developed by its in-house design teams.

Matteo Thun

Ross Lovegrove

Pentagon Design

Sebastian Conran