VitrA

Corporate Profile

Blue Life

21

A Pledge to the

Future

Earth might well be the only inhabitable planet in the galaxy... And its natural

resources are not infinite. Consumption rates far outrank the growth of human

population. We might well be at a critical juncture, and we all have to learn to be

more sparing.

As a major manufacturer with a global audience, we at VitrA care about the

future of our blue planet. That is why we are taking tangible steps to conserve

natural resources. To this end we embrace Blue Life, a set of guidelines devised

to mitigate our impact on the environment. We uphold Blue Life as a production,

design and management philosophy – from the extraction of raw materials all

the way to the finished product in use. Every product is designed from the very

Production Certificates

ISO 9001 Quality Certificate

ISO 14001 Environmental Certificate

EN 16001 Energy Management

System Certificate

OHSAS 18001 Occupational Health

and Safety Management System

Certificate

Product Certificates

first concept onwards with sustainability in mind: they are durable, well made and

follow lean design principles for reduced use of resources and materials.

Significant investment in new technology reduces raw material use at VitrA

plants and improves recovery and recycling rates throughout production. A series

of stringent measures across all VitrA manufacturing sites delivered a drop in the

consumption of water by nearly a third in the three years between 2015 and 2018;

power use in the same period fell by 15%.

At the product development front, VitrA focuses on smart ideas to reduce water

consumption in the bathroom. New WC pans, urinals and taps designed by

VitrA teams save over 190 tons of water a year at the end user level, as well as

contributing to significant reductions in power use and carbon emissions.

Promotion of sustainability reaching out to all stakeholders includes training

VitrA employees in water- and power-saving practices, and encouraging and

guiding suppliers to adopt similarly higher standards.

With more revolutionary products in the pipeline, VitrA continues to shape the

future of the bathroom – inspired by the Blue Life pledge for a world with a future.